Five Public Relations Tips to Elevate Your Nonprofit’s Impact
It’s the end of the school year! While students say goodbye to teachers and friends, sign yearbooks, and plan…...
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Case Study: PR Program Changes Lives, Elevates Profile for Major Chicago Nonprofit
Aggressive Public Relations Campaign Changes Lives and Elevates Impact for Major Nonprofit The Challenge Ada S. McKinley Community Services has a rich…...
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Ask These Eight Questions Before Hiring a PR Firm or Launching a PR Program
Wonder how a public relations program can grow your business? Elevate your expertise? I've got answers! Recently I was invited…...
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11 PR Tips for Using LinkedIn Surveys to Make News
A LinkedIn survey brings great results to your business. Are you creating LinkedIn Surveys to take the pulse of your…...
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Seven PR Tips for Email Subject Lines That Pop
Catchy email subject lines are the most important thing you can write to get journalists' attention. All other PR content…...
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Seven PR Tips for Building Great Media Relationships
My essay originally appeared as a guest blog on Muck Rack, an excellent resource for PR pros and journalists. Photo Credit: Esther…...
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Six PR Tips for Sharing Your Phone Number
Making it easy for people to find you is the Golden Rule for my Chicago PR firm. And this rule…...
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11 Public Relations Tips to Make News in a Pandemic
Our PR Campaigns During COVID Captured Media Attention and Boosted Awareness As in any national crisis, many companies eliminated their…...
Read MoreWays to Make News and Multiply Impact
The PR Cascade After You Make News Success! Your PR campaign has attracted news media attention about your organization’s product…...
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We asked PR pros and journalists their opinions on calling reporters. Here’s what we learned.
Wow – we had no idea the topic of calling journalists to "pitch" a story would generate so much interest,…...
Why I Still Believe in Calling Reporters — and Why You Should Too. Plus, Tips on How to Reach Reporters Effectively
As far back as my first PR job, my bosses preached that the best way to reach a journalist was…...
Nonprofits: Use Public Relations to Amplify Impact, Attract Supporters
We enticed many news outlets to report on the 30th Anniversary of the nonprofit, StreetWise, the nation's oldest street newspaper.…...
Connect to National Media? Use a Personal Touch
A Case Study about Making National News through Thought Leadership Public Relations Our Chicago PR agency team wants our clients…...
Use PR to Win Honors, Get Noticed
If you lack a big PR budget, here's a free and simple way to get media attention for your company…...Ask These Eight Questions Before Hiring a PR Firm or Launching a PR Program
Wonder how a public relations program can grow your business? Elevate your expertise? I've got answers! Recently I was invited…...Seven PR Tips for Email Subject Lines That Pop
Catchy email subject lines are the most important thing you can write to get journalists' attention. All other PR content…...
PR Proof: Press Releases are Lead Generators, and More!
PR Strategy Tip: Press Releases Attract New Customers and Prospects My Chicago PR firm is often asked about using a…...